Blue Apron Competitors: Similar Companies Worth Your Attention

Nowadays, meal kit delivery services are extremely popular. They help to save time and effort and spend more time with loved ones. Meal kits actually have a lot of technology behind them. After all, they are services that you choose to get fresh products delivered to your home without any unnecessary actions from your side.

Understandably, there are lots of things consumers never think of, from inventory and order management to delivery logistics. Today, we will not focus on all those trifles you are not interested in. We are going to offer you some alternatives to the service that is considered one of the most popular nowadays: Blue Apron.

If you love to cook and want to improve your skills and try new foods, the hassle of grocery shopping is something from the past. Meal delivery services are all about ease and convenience. The hardest part is choosing the right one. From Blue Apron to HelloFresh, there are numerous meal kit delivery services, with new ones popping up all the time. Let’s take a look at top companies similar to Blue Apron in the US right now. But first of all, before we proceed to Blue Apron like companies, let’s take a look at Blue Apron itself.

Blue Apron

Blue Apron was one of the first meal set delivery services and is still one of the most popular. It promises to deliver boxes of fresh, local ingredients in pre-dosed quantities, so all you have to do is cook and enjoy. It offers four different plans, with the starter plan consisting of two or three recipes per week for two people. There is also a vegetarian version of this subscription and an option for four people.

You can choose the meals you want easily. The Blue Apron app or website allows you to view the recipes and select your meal kits for weekly delivery. You can also skip or pause deliveries at any time. There are no hidden fees or shipping costs. Moreover, Blue Apron is available almost everywhere.

Blue Apron has an accompanying wine delivery service that you should check out too.

Hello Fresh

This is one of Blue Apron type services that provides you with a weekly delivery of fresh, pre-dosed ingredients and simple step-by-step recipes. It offers food like Blue Apron: there are three weekly subscriptions available.

There is a classic plan for two to four people with up; a family plan for four people with up to three meals; and a veggie plan with three purely vegetarian recipes for up to four people.

You can use the app or website to change meals, skip a week, cancel, etc. Delivery nationwide is available. Like Blue Apron and competitors, this company uses recyclable materials for packaging.


Among other services similar to Blue Apron, this is a straightforward, inexpensive option where you can choose between a meal kit for two people or a meal kit for four. This is one of the food services similar to Blue Apron that offers a few diet options besides vegetarian. As with most Blue Apron competitors, you can choose your recipes for the week (16 different options). Now you know what is similar to Blue Apron. This company is also proud of having fewer ingredients per dish, so fewer dishes to clean: “Because an hour of chopping and cutting and mixing is crazy.”

The two-person meal kit can feed a household with two adults, while the family kit feeds four people. Both plans include three, four, or five recipes a week. You can exchange your recipes after checkout. You have up to six days before your delivery day to change the number of servings, skip the order entirely, or update your delivery preferences.

Home Chef

Home Chef has standard meal kits for two or four servings. However, you can also order 5-minute packed lunches for two servings. You can also add a smoothie or fruit basket to your order, both of which have two servings. There are even so-called “premium meals” at market prices.

Home Chef offers 15 recipes each week, including vegetarian options. Just choose what you want and it will be delivered in an insulated box with easy-to-understand recipe cards. As with most services, the app allows you to skip a week or two or cancel it at any time. As for the delivery, it is available nationwide.


Peachdish is one of Blue Apron alternatives that has a southern style and offers more options to order than the competition. You can order kits from two servings up to 24 for some recipes. There are also flexible delivery days; you can order several weeks in advance or choose the “wait until Sunday” option. In terms of food, there are vegetarian and omnivorous selections, gluten-free and “superfood” menus, and a la carte items such as desserts and meats.

Peachdish’s standard delivery includes four servings of meals, but again, you can completely customize your order. The price for each meal and each market item is indicated in the description when you order online (there is unfortunately no app).

Martha and Marley Spoon

If you are a fan of Martha Stewart, this is one of Blue Apron type companies that should be considered. Blue Apron competition is high, but this service has a menu that features 10 new recipes every week, including vegetarian and gluten-free options. This is pretty good, right? The kits are shipped nationwide with ingredients from the finest suppliers. You can expect things like grass-fed beef, Berkshire pork, US-caught shrimp, artisanal cheese, and more. The recipes are easy to follow, although some testers say they require a little more cooking skills.

You can have two, three, or four meals a week for two to four people, with the option of adding up to 12 additional servings. You will automatically receive your kit every week, but you can skip a week or pause your subscription, and even change the number of servings you want at any time through the app.


Compared to other companies like Blue Apron on the market, EveryPlate is pretty inexpensive. There are no add-ons, locked recipes that you cannot access, there is no need for overly intricate cooking skills or unusual meals that put kids off. Still, it offers a good mix of simple recipes. Reviews say you may have to provide more of your own ingredients like butter, flour, and milk.

EveryPlate offers everyday dinners for ordinary people who prefer traditional cuisine. It offers up to eight meals a week to choose from. For two people, you can choose three, four, or five meals per week. However, if there are four of you, you can only have three meals a week.

Purple carrot

This Blue Apron like online meal set service is for all of the vegans out there. You can choose between the 30-minute recipe plan, a high-protein recipe plan, or a recipe plan of the chef’s choice. Each week you can choose three dinners. There are also some extras that you can get.

There are also different diet options on each weekly menu, such as protein-rich, soy-free, and gluten-free.


Gobble is the Blue Apron equivalent that is almost identical to Blue Apron but claims to do all of the prep work for you – like peeling, chopping, and marinating – so you can make a homemade dinner in just 15 minutes. If you are a parent who doesn’t have much time in the evenings to prepare gourmet meals for your family, this might be the ideal solution. There are two subscription options for either two or four people.

The starter plan for two includes six meals a week. Again, you can choose your meals from a weekly menu that also includes gluten-free, dairy-free, low-carb, and vegetarian options. There is even a breakfast option. You can skip weeks, choose different dishes and cancel your subscription at any time. The main disadvantage is that you have to do it through the website. There is no app. Gobble is available nationwide.

Sun Basket

What are other websites like Blue Apron? We have Sunbasket left. Sun Basket is all about clean eating. It guarantees your kit contains organic, non-genetically modified products, as well as meat and seafood from responsible sources that are free of antibiotics and hormones. There are also “dietitian-approved” options for paleo, gluten-free, vegan, vegetarian, and Mediterranean eaters. Use the app to choose any recipe from 18 weekly options. Meal kits are delivered to your home in recyclable and compostable packaging.

There is a classic meal package subscription that serves two to four people three times a week. There is also a family subscription for up to four people and up to four recipes per week. All you need to do is make sure that Sun Basket ships to your address. It serves most of the United States, with the exception of Arkansas, Hawaii, Montana, and New Mexico.


As you can see, Blue Apron and other companies like it can make your life much easier. Blue Apron competitive advantage is that it is pretty famous, but if you want to try something new, consider the services we offer and you will be pleasantly surprised.

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